History of the brand
Pierre Balmain was born in St-Jean de Maurienne, France.
A new top-of-the-line model with an ultra-flat case in stainless-steel and 18ct gold. the first "Haute Elegance"
The Swatch Group LTD buys the Pierre Balmain brand for watches products world-wide.
World first : Pierre Balmain is first in launching the world's smallest chronograph for ladies produced in series: "Chronolady" EL or CL
"Madrigal Mirror" : the ultimate in feminine watches which can easily be turned into a real mirror.
Collection "Excessive": A very trendy collection with generous lines. Declined in lady chonograph
Beginning of the partnership with Miss Suisse Organisation. Lauriane Gilliéron is elected Miss Switzerland and the model Arcade Chronolady is created for this 1st edition.
Christa Rigozzi is elected Miss Suisse. Balmainia Chrono lady is launched