Training tool > Balmain Experience > History

History

From an early age, Pierre Balmain has been passionate about fashion and dressmaking.

French elegance and femininity were at the heart of Pierre Balmain's vision when he created his brand in Paris in 1945. 

Today's Balmain blends the rich heritage of Pierre Balmain's style with Olivier Rousteing's modern and inclusive vision.

In 1987 and under the visionary leadership of Nicolas Hayek, the Swatch Group, the world's largest watchmaking company, acquired the exclusive license for the production of Pierre Balmain watches. Later, in 1995, the Swatch Group bought the Pierre Balmain brand for watches.

Today, Balmain Swiss watches are inspired by the rich history of the fashion house as well as the innovative and modern vision of contemporary Balmain collections.

Competitive advantages

Excellent value for money ratio

■ Affordable Swiss Made timepieces

■ Two-year international warranty with a worldwide customer service

Ladies traffic driver

■ Balmain Swiss watches will attract a feminine clientele more than any other Swiss made brand

■ Elegant and feminine timepieces

Balmain brand visibility

■ Balmain is currently one of the most influential fashion brand worldwide

■ Balmain name will attract clients’ attention